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Drawing on her extensive international experience in the fashion industry, designer and founder Natalie Watt launched Basal the Label Australia in 2018.

 In doing so, Natalie’s long held passion for design and fashion has come full circle. 

As long as she can remember she has been inspired by the world of fashion– from designing costumes at an early age to gaining formal design qualifications and later working with George and Harry at the iconic fashion label George Gross and Harry Who.

 Having spent over a decade growing a successful fashion manufacturing business with her husband Rob in Hong Kong, Natalie has returned to her home in Australia, and to her creative origins, launching her own label – Basal the Label. 

Natalie is passionate about combining her industry knowledge and creative point of view in Basal, while being able to stay close to her young family, sons Oliver and Hugo, and compliment her lifestyle.  She is often accompanied in the design studio by Nala, her much adored Frenchie.

Natalie enjoys a vibrant lifestyle, travelling to unique corners of the world and indulging in active pursuits both with her young family and solo.  Showing she doesn’t shy away from a challenge; she’s completed a half marathon and two marathons including the New York marathon.  She also believes in leisure and knows how to relax by indulging in her loves of good quality food and wine.

Natalie’s zest for life and travel is reflected in her unique and effortless designs and in every aspect of Basal the Label.