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As seen in SA Style Magazine
- January 2020 -

The designer behind this emerging label is a George Gross and Harry Who protégé

Words by Lydia Heise

Continuing the legacy of Adelaide fashion icons George Gross and Harry Who, Basal the Label has recently entered the Australian fashion scene. Launched by Natalie Watt, a protégé of iconic South Australian designers, George Gross and Harry Who, Basal the Label comes after Natalie spent years working at home and overseas with some of Australia’s greatest fashion houses.

Natalie made her start designing costumes before joining forces with George and Harry, where she gained formal fashion and design qualifications. Now, after spending a decade growing and running a successful fashion business in Hong Kong, Natalie has returned to Adelaide to combine her extensive industry knowledge and creativity in Basal the Label. If that wasn’t impressive enough, she is also balancing her fashion career with raising her two young sons, Oliver and Hugo.Her varied and extensive history in the fashion industry shows –  each Basal piece is expertly crafted from beautifully washed high-quality silks in expressive tones and unique prints. Natalie explains how each garment is “designed with timeless versatility in mind,” so that wardrobes can “transcend seasons and occasions.” Her commitment to ethical manufacturing, sourcing quality fabric, expert workmanship, and practical fit and design is a welcome push-back against disposable fast-fashion trends.

The brand’s ethos of creating classic, elegant and universal styles are not only inspired by Natalie’s diverse travels and design experience, but are part of a larger movement to create timeless pieces that can be worn for years rather than seasons. Of the name Basal, Natalie says it means “forming or belonging to an initial base layer: a beautiful canvas upon which to build. This very concept embodies and inspires our aesthetic of simple and uncomplicated base pieces that every wardrobe must have.” Designed with classic enduring style and made with the highest quality vibrant fabrics, Basal the Label is equal parts affordable, luxurious and sustainable.

You can find Basal The Label at 202 The Collective Boutique in Rundle Mall.



As seen in Vogue
- November 2019 -
As worn by Adelady
- October 2019 -